Who We Are
HOWHONG is a handcrafted wooden kitchen utensil brand born from a passion for natural living and traditional woodworking
Founded in 2015 in Guangzhou, China, HOWHONG began with a simple belief: the tools you use in your kitchen should be as thoughtful and well-made as the meals you prepare. What started as a small workshop has grown into a brand trusted by home cooks and professional chefs across the globe.
Our name, HOWHONG, reflects our commitment to bringing warmth and nature into every kitchen. We specialize in handcrafted wooden cooking utensils made from premium hardwoods, each piece shaped and finished by skilled artisans who take pride in their craft.
Today, HOWHONG products can be found in kitchens across more than 30 countries, from family homes to High-end restaurants. Yet we remain true to our founding principle: every utensil should be crafted with care, from sustainably sourced wood, by hands that understand the art of woodworking.
Our Values
The principles that guide everything we do
Natural & Sustainable
We source our wood from responsibly managed forests, ensuring that every piece of wood we use contributes to a sustainable future.
Crafted with Care
Each utensil is hand-shaped by experienced artisans who bring decades of woodworking expertise to every piece they create.
Global Reach
From our workshop in Guangzhou, we deliver handcrafted wooden kitchen essentials to homes and professional kitchens worldwide.
Our Journey
Key milestones in our growth
Founded in Guangzhou with a vision to bring handcrafted wooden utensils to modern kitchens
Expanded product line to include acacia wood and beech wood collections
Began exporting to European and North American markets
Launched custom gift set collections for retailers and corporate clients
Reached customers in over 30 countries with a growing range of handcrafted products
What Sets Us Apart
Our commitment to quality at every step
Premium Wood Selection
We carefully select walnut, olive, beech, and other premium hardwoods known for their durability, beauty, and food-safe properties. Each type of wood is chosen for its specific characteristics and best use in the kitchen.
Traditional Craftsmanship
Our artisans use time-honored woodworking techniques passed down through generations. Every cut, carve, and sand is done by hand, ensuring each piece carries the warmth and character of true craftsmanship.
Quality Assurance
Every product undergoes rigorous quality inspection before leaving our workshop. We check for smoothness, structural integrity, and finish quality to ensure only the best pieces reach your kitchen.
Ready to Experience the Difference?
Get in touch with us to learn more about our products or discuss wholesale and custom orders.
Get in Touch